LookInTheBook was created by Simon West, co-founder and editor in chief of Magic Oxygen Publishing Ltd.
He knows and fully appreciates how hard it is, particularly for new authors, to spread the message about their work.
With other book preview options on the market falling short of being truly useful, he decided to sit and write the code to make one himself.
He was ably assisted with the website by other members of the Magic Oxygen team, notably author and editor Tracey West and photographer and designer Alex Smith.
LookInTheBook is currently in Beta testing and was shown to several interested parties at The London Book Fair in 2014; the response so far has been extremely favourable.
With LookInTheBook Simon has enabled talented creators of written works to be a bit more in charge of their own destiny with a professional tool at an affordable price.
Click on any of the books in the Magic Oxygen Shop to see LookInTheBook in action.